WE DO GOOD THROUGH FOOD.

We believe that everybody should feel empowered to make the right lifestyle choices. That is why delivering quality, highly nutritional products are at the core of everything we do. We understand that nutrition is the foundation of vibrant health and wellness, which is essential for a good life.

How healthy is Kenya today? Simply said, it could do better. A population’s health is a key foundation for development. Healthy populations are more productive. Today, Kenya is not reaping these “health dividends”. Life expectancy is still low.

Our vision is to create a healthier generation based on good lifestyle choices. Healthy foods and products are slowly diminishing from our shelves causing a spike in lifestyle diseases among children and adults. Lifestyle diseases cause our healthcare institutions an estimated $2.8 billion per year. In addition, millions of lives are lost yearly. We, therefore strive to provide healthy food and products for healthier living.

HARNESSING THE POWER OF HEALTHY LIFESTYLE CHOICES

We believe empowering and equipping people with the right knowledge to break the chain of poor lifestyle choices is important. We create awareness by:

  • Educating communities on healthy lifestyle choices.
  • Tree planting of various foods in communities.
  • Promote local farmers by partnering with them and creating awareness on safe farming practices.
  • On social media, we drive content geared towards promoting healthy lifestyle choices.
  • We partner with other brands (small or big) that share the same agenda of quality, healthy, and nutrition-dense foods or products increasing product diversification and more options to consumers.
  • Organizing events that promote local and small businesses and showcase their products to a larger audience.
  • A feeding program targeted toward needy children who are nutritionally deprived.

All this is achieved by donating a percentage of the purchases towards supporting our social responsibility goals. We all have a critical role in creating a new frontier where people are healthier and happier.